Distribution Management

• 4P's of the Marketing Mix: Product, price, place and promotion.
• Place Distribution- provides place, time, and possession utility to the customer. It is making the product s available in the right quantities and locations where customers want them.
• Distribution Management- it is the management of all activity's movement and coordination of supply and demand in the creation of the time and place utility in goods.

  It is the art and science of determining requirements in acquiring, distributing, and finally, maintaining them in an operationally ready condition for their entire lives.
• Distribution Planning- is systematic decision making regarding the physical transfer of goods and services from manufacturer to final user.
• Transportation- it is way to transfer the finished goods from the producer/manufacturer to the ultimate buyer/consumer.
• Inventory management- it is process of keeping the product safe and maintaining its stock to avoid shortage of supply.
• Customer transaction- it describes follow-ups customers including the feedback and satisfactory level after buying the product.
• Distribution Channels- is a medium by which goods and services are made available to the consumers for use consumption.
• Middlemen- act as go betwwen the producer and consumer. It refers to the following: wholesalers, retailers, and marketing specialists.
• Channel members may either be: Manufacturers, service providers, wholesalers, retailers, marketing specialist, consumers.
• Basic types of distribution channel: Direct channel distribution and Indirect distribution channel
• Direct channel distribution- transfer or movement of goods and services from manufacturer to final user or costumer without the intervention of an independent middleman. This is the channel, or intermediates chosen when the films want to control the entire marketing program. They have close contact with consumers and have limited target markets.
• Indirect channel distribution- transfer or movement of goods or tangible products and services or intangible goods from manufacturer or producer to independent intermediaries to customer. This channel is utilized by firms who want to expand their market or end users. The result an increase in sales volume and growth in sales as they relinquish some channels of distribution control and consumer contract.
• Manufacturers- are the makers of producers of a final product.
• Service providers- are the ones who provide intangibles product to gain satisfaction from sa customers.
• Wholesalers- are engaged in the activity of selling product to retailers, organizational users to other wholesalers and selling products for resale.
• Retailers- sell goods in small quantities directly to the customer.
• Marketing specialist- one who is an expert in the field of marketing.
• Consumers- are the final and ultimate users of the product.