A method of focusing on people and designing based on what people need and want
Design Thinking
A skill that allows a designer to align what people want with what can be done and produce a viable business strategy that creates customer value and market opportunity
Design Thinking allows you to gain an empathicunderstanding of the problem you are trying to solve
Design Thinking Process
1. Empathise
2. Define
3. Ideate
4. Prototype
5. Test
Fall in love with the problem, NOT the solution
Think like a child
Approach problems with an open, curious, and imaginative mindset, without preconceptions or biases
Stay on topic
Maintainfocus on the problem or challenge at hand, avoidingtangents
Quantity over quality
Generate as many ideas as possible, without worrying about their immediatefeasibility or merit
One conversation at a time
Ensure that one idea or discussion is fully explored before moving on to the next
Be visual
Use diagrams, sketches, and other visual aids to communicate and explore ideas
Build on the ideas of others
Expand upon and combine the contributions of teammembers to create new and bettersolutions
Make the Human element as important as the technical and business elements
HMW format
How might we <intendedaction> for <primaryuser> so that <desiredoutcome>