z: examples

Created by

amelie

Cards (19)

‘ my winter morning routine ‘ 2016
soft, pastel filter with natural lighting and this creates a cosy and warm feeling
‘ my winter morning routine ‘ 2016
jump cuts keep the pace of the video light and energetic which can be good for holding short attention spans
‘ my winter morning routine ‘ 2016
shots of skincare, candles and making tea is visually pleasing and can reinforce focus on brands she uses - followers will buy into this
‘ my winter morning routine ‘ 2016
handheld static camera movement, it creates intimacy and mimics a homely feeling
‘ my winter morning routine ‘ 2016
zoe’s stylish, tidy home is middle class and aesthetic/pinterest inspired. even though her home is ‘just’ the background, it can be assumed that it is heavily curated
‘ my winter morning routine ‘ 2016
she uses luxury skincare, candles and clothing that show her consumerist lifestyle brand
‘ my winter morning routine ‘ 2016
her mid shots of her speaking to the camera, close ups of products she uses. blends her vlog authenticity with her advertising
‘ my winter morning routine ‘ 2016
light, copyright background music helps maintain a soft mood - aswell as avoiding licensing fees
‘ my winter morning routine ‘ 2016
her voice is gentle, calm and upbeat. it reinforces her friendly tone
‘ my winter morning routine ‘ 2016
she has a ‘perfect imperfection’ view where she is relatable with her messing up words , but ideal enough with her style to be aspirational
‘ my winter morning routine ‘ 2016
she is stereotypically feminine. interested in skincare, candles and emotional openness.
‘ my winter morning routine ‘ 2016
she constructs a parasocial relationship where viewers are seen as close friends, but this is one sided
‘ my winter morning routine ‘ 2016
her audience is teenage girls and young women who are interested in beauty, wellness and lifestyle.
‘ spontaneous morning / vlogust day 10 ‘
soft, natural, pastel palette. creates a warm and inviting atmosphere
‘ spontaneous morning / vlogust day 10 ‘
montage sequences of daily activities to maintain viewer engagement
‘ spontaneous morning / vlogust day 10 ‘
gentle acoustic tracks to complement the vlogs relaxing tones
‘ spontaneous morning / vlogust day 10 ‘ 
her narration is conversational and upbeat which gives a sense of familiarity and closeness with the audience, even if they don’t actually know them
‘ spontaneous morning / vlogust day 10 ‘ 
the vlog balances traditional feminine roles with lifestyle elements whilst also keeping modern elements like dual housework and childcare
‘ spontaneous morning / vlogust day 10 ‘
vlog encourages open ended discussion and lets people discuss what they think of a product discussed, or for mothers sharing experiences similar to zoes