taylor swift and voice

• the voice- Barclays- apartheid- segregation- black and white people seperately
• also negative reps in the voice- eg knife crime
• voice website- use of tabs and hyperlinks- expected for digital convergence- tab offering- populism- varied content to read but bespoke offering in faith tab, black british and global audiences who are religious
• Food section under lifestyle- captain morgan x pepsi collab, other food/beverage that is relatable
• the Voice online website- Durham Uni- has older black woman- carefully selected, to try and appeal, high level uni, ideas of aspiration and education,
• Taylor Swift as a brand, instagram- stadium post for eras tour, empty stadium,
• Taylor's changed images through her albums- categorised her merch on her albums and time periods, eg millenials like her or gen z,
• when taylor posted against trump and pro biden- 300 mil followers, massive surge in algorithm, showed americans voting influx after post,
• Taylor Swift insta- posted an image and plug for mothers day- family brand, clean cut image, original fans may now be mothers,
• Eras tour was streamed in cinema, disney plus too= free on there so people may watch
• instagram- posted with royals- selfie- relatable, paradox of star, clever in the sense of when eras tour and posting in a certain country- will post with flag emoji, eg UK flag and 'Next- > _', country pride too with the use of these online platforms
• Taylor mediates when she posts about her touring countries- some may not welcome LGBTQ+, she is supportive however,
• Taylor uses discussions about feminism- Sadie Sink, female role models,
• Usage of Sadie Sink- stranger things- younger audience- throwback 80s,
• all too well- sadie sink featured mv, cross-pollination with sadie sink fans, able to monopolise everyones following to gain popularity
• merch for different songs- you need to calm down hoodie, reputation mockneck cropped sweater
• can shop by album for taylor swift- eg red, midnights
• Taylor used myspace for music initially
• Taylor does not follow anyone on social media apart from management and cocacola on facebook
• Fans participate in the creation/circulation of new content. - eg swifties interact, create, remix and build communities
• the significance of negative representations of knife crime in the voice online website- reflecting communities realities- including negative representations of knife crime acknowledges serious social issues affecting many black british communities. This can show the magazine's role in informing and engaging its audience with real problems. not just a racially bias positive portrayal
• risk for the voice of reinforcing stereotypes= however, the presence of negative representations risks reinforcing damaging stereotypes about black british youth as violent or criminal if not carefully balanced. this highlights the magazine's needs to maintain a responsible, nuanced editorial stance. - livingstone and lunt regulation- balancing real coverage with protection