P - Acknowledges the role of human cognition in learning behaviour
E - the 4 mental mediational process (Bandura) has conscious and cognitive insight that humans have into their behaviour
E- behaviour has more complex aspects behind rather than just through the observation of behaviour unlike classical + operant conditioning (define it)
L - SLT provides a more comprehensive explanation for human behaviour by recognising the role of mediational processes
COUNTERPOINT: does not recognise biological factors such as mirror neurons