A descriptive statistic that describes the average, or typical value of a set of scores
Common measures of central tendency
The mode
The median
The mean
Mode
The score that occurs most frequently in a set of data
Bimodal distribution
A distribution has two "modes"
Multimodal distribution
A distribution has more than 2 "modes"
When to use the mode
The mode is not a very useful measure of central tendency as it is insensitive to large changes in the data set
When to use the mode
The mode is primarily used with nominally scaled data as it is the only measure of central tendency that is appropriate for nominally scaled data
Median
The 50th percentile, the score in the middle where half of the scores are larger and half are smaller
How to calculate the median
1. Sort the data from highest to lowest
2. Find the score in the middle
3. If N is even, the median is the average of the middle two scores
When to use the median
The median is often used when the distribution of scores is either positively or negatively skewed as the few really large or small scores will not overly influence the median
Mean
The arithmetic average of all the scores, the number that makes the sum of the deviations from it equal to 0, and the number that makes the sum of the squared deviations a minimum
Calculating the mean
1. Sum the scores (X)
2. Divide the sum (X) by the number of scores (N)
When to use the mean
You should use the mean when the data are interval or ratio scaled and the data are not skewed, as the mean is sensitive to every score