As the pH moves away from the enzyme's optimum, the rate of reaction decreases. The pH is a measure of the concentration of hydrogen ions. Each enzyme has an optimum pH: the wrong pH alters the charges on the amino acids which make up the active site, breaking the bonds in the enzyme's tertiary structure and leading to denaturation. Thus, when the enzyme is not at its optimum pH, the substrate can no longer become attached to the active site and the enzyme-substrate complex cannot form.