English 3rd periodical

• Trailer is a series of snips piled together that tells the gist of the movie
• Movie clip is a portion of or segment coming from a full-length film
• News flash is a part of a commercial break showing a short broadcast of a current event
• online videos are very popular among all digital users for it is a quick, east access to repertoire
• Film or movies is a type of media that present a story utilizing real life actors or fictional characters
• Advertisements or Ads aim to influence the decision-making and behavior of the consumers
• Propaganda aims to manipulate the audience's behavior or decisions
• Bandwagon makes you join the rest of the users
• Glittering generalities use positive concepts and values in society
• Compare and contrast is used to directly target competing brand
• Humor is used to add puns and comical experience to the product
• Name-calling is a form of argument in which insulting or demeaning labels
• Plain folks speaker convinces the audience that an idea is good because they are the same ideas
• repetition is effective for retention and familiarization of the product
• Snob appeal is used to create a feeling of superiority
• Testimonials uses celebrity
• testimonials a popular icon who has a large fan base
• Jingle uses the power of song
• plain-folk appeal is the opposite of testimonials, for it taps the masses of the user or the produce
• Film formats are narrative film, Experimental film, Documentary, and Animation
• Narrative film generally speaks about stories of the world and of people
• Experimental Film uses a unique way of delivering a message, producing the film through artistic manipulation
• Experimental Film - Shooting angles
• Documentary is a kind of film they decipts societal issues and ims to raise awareness among its audience
• Animation uses moving images, objects or even persons with the Ad of computer
• Romantic where a characters are usually a couple are tested for their love
• Horror features the unknown and aims to invoke our fears as viewers
• Sci-Fi features advanced technology and is mostly set in the future
• Fantasy involves magic and the super-natural
• card stacking is a technique that shows the product's best features and only tells half truths
• Transfer uses techinique of projects positive or negative qualities of a person
• Simplification is used to reduce crucial issues to basic ideas and packages them with catchy slogans
• Loaded words uses words in attempting to influence an audience by using emotional appeal
• Soft soap use of flattery or insincere compliments designed to get the audience on the side of the speaker