the woman is stylish and idolised. she is shown as perfectly graceful even in extreme conditions (of surfing and serving)
van zoonen
’woman belong to the family’ - atrixo ad shows that a women needs to be perfectly pampered whilst ensuring that the domestic tasks are done
holt- feminine monster
the images in the magazine only show positively accepting women. everyone is conforming to their roles and are satisfied. readers will see this and not challenge their roles as they are presented as ideal
‘cult of femininity‘
women in the magazine are happily confirming, reinforcing the housewife role on middle aged women to be satisfied, but also show the idea to younger girls that they should aspire to this
