z; identity

• preferred reading - she is authentic and natural
• opposed reading - she is fake and her whole identity is a marketing strategy
• her relatable girl image hides the production behind her
• zoe repeating her makeup, shopping and routines show femininity as performed and not natural
• van zoonen

  she can be seen as challenging norms as she tackles topics like mental health. the media often silenced female complexity
• uses and gratifications

  personal identify - routine and values

  entertainment - aesthetic pleasure

  escapism - calming and relaxing