Content Analysis

• Content analysis is the systematic, objective identification and measurement of content.
• Sampling Method

  • What material is going to be sampled?
  • How frequently is it going to be sampled?
  • Example: Which TV

  channels/books? How many?

  • What length of time?
• Method of Representing Data

  • Quantitative data (counting instances of occurrence)
  • Qualitative data (describing)
• Method of Recording Data

  • Are behavioural categories going to be used?
  • A coding frame?