third step

• The last step is being open to change and learning. Creating innovation is akin to trying something new, and it doesn't always go smoothly according to the planned path. Being open to change and learning in the context of innovation means having a flexible attitude and accepting that the innovation process involves experimentation, adjustments, and learning from experience.
• After launching the innovation to the market, accepting customer feedback and analyzing performance is necessary to improve features and quality. For example, if a certain aspect of the innovation doesn't succeed, delve into understanding the reasons behind the failure and use those insights to enhance the solution.
• The ability to embrace change and learn continuously is essential for innovation. When we are open-minded, we are more likely to consider new ideas and perspectives. This can help us to identify opportunities for improvement that we might otherwise have missed.