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media eduqas alevel
media theorists
shirky end of audience
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Created by
amelie
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Cards (15)
Who is the theorist associated with the end of audience theory?
Clay Shirky
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What does Shirky believe about the concept of a passive audience?
He
believes
passive audiences
no longer exist
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How does Shirky define a passive audience?
As one that
mindlessly consumes
content
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What type of audience does Shirky think we have now?
Active
audiences who interact and share
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What role has technology played in audience behavior according to Shirky?
It has made audiences more active and interactive
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What trend is observed in newspaper and magazine circulation?
It is
declining
in general
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Why do audiences prefer digital versions of magazines?
They like to interact and
engage
online
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What is a reason for Huck magazine's digital distribution?
To cater to active audience
preferences
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What do The Daily Mirror and The Times offer to their audiences?
Digital versions with
interactive
options
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What happens if media producers do not allow audience interaction?
Audiences will go
elsewhere
and producers lose money
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How has the relationship between audiences and producers changed?
Audiences
can
now
speak
back
to
producers
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What platforms allow audiences to interact with media producers?
Twitter
,
Instagram
, and
Snapchat
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How has technology affected the power dynamics between audiences and producers?
It has led to more
equality
of power
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What was the traditional hierarchy between producers and audiences?
Producers
at the
top
,
audiences
at the
bottom
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What does Shirky suggest about audience power due to technology?
Audiences
are
beginning
to
gain
more
power
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