shirky end of audience

Cards (15)

  • Who is the theorist associated with the end of audience theory?
    Clay Shirky
  • What does Shirky believe about the concept of a passive audience?
    He believes passive audiences no longer exist
  • How does Shirky define a passive audience?
    As one that mindlessly consumes content
  • What type of audience does Shirky think we have now?
    Active audiences who interact and share
  • What role has technology played in audience behavior according to Shirky?
    It has made audiences more active and interactive
  • What trend is observed in newspaper and magazine circulation?
    It is declining in general
  • Why do audiences prefer digital versions of magazines?
    They like to interact and engage online
  • What is a reason for Huck magazine's digital distribution?
    To cater to active audience preferences
  • What do The Daily Mirror and The Times offer to their audiences?
    Digital versions with interactive options
  • What happens if media producers do not allow audience interaction?
    Audiences will go elsewhere and producers lose money
  • How has the relationship between audiences and producers changed?
    Audiences can now speak back to producers
  • What platforms allow audiences to interact with media producers?
    Twitter, Instagram, and Snapchat
  • How has technology affected the power dynamics between audiences and producers?
    It has led to more equality of power
  • What was the traditional hierarchy between producers and audiences?
    Producers at the top, audiences at the bottom
  • What does Shirky suggest about audience power due to technology?
    Audiences are beginning to gain more power