Peers

• Peers

  -a lot of addicts report that it was the influence of peers which led them to try drugs or consume alcohol.
• SLT - influence through two process model

  -observing models we identify with receive positive reinforcement from can result in us imitating addictive behaviours.

  -We also may be vicariously reinforced through observing the rewards received by others.
• Social influence - normative social influence

  -suggests that we conform to be 'liked' by social groups.

  -We therefore may try addictive substances to avoid social rejection from our peers.