ENTREPRENEURSHIP

• Entrepreneur


  Person who undertakes the risk of enterprise
• Entrepreneurship


  The process of creating an enterprise by an entrepreneur
• Factors affecting entrepreneurship

  • Personality factors (initiative, proactive, problem solver, perseverance, persuasion, planner, risk-taker)
  • Environmental factors (political, climate, legal system, economic and social conditions, market situations)
• Common competencies of entrepreneurs

  • Decisive
  • Communicator
  • Leader
  • Opportunity seeker
  • Proactive
  • Risk taker
  • Innovative
• Core competencies of entrepreneurship

  • Economic and dynamic activity
  • Innovative
  • Profit potential
  • Risk bearing
• Types of entrepreneurs

  • Innovative entrepreneurs
  • Imitative entrepreneurs
  • Fabian entrepreneurs
  • Drone entrepreneurs
• Entrepreneur


  People who take the risk, they are innovators and contributors to the development of the society
• Risk Taker


  An entrepreneur has the courage to pursue business ideas
• Innovative


  The entrepreneur has big business ideas and he does not stop improving and thinking of new worthwhile ideas for his business
• Core Competencies in Entrepreneurship

  • Economic and Dynamic Activity
  • Innovative
  • Profit Potential
  • Risk bearing
• Types of Entrepreneurs

  • Innovative Entrepreneurs
  • Imitating Entrepreneurs
  • Fabian Entrepreneurs
  • Drone Entrepreneurs
  • Social Entrepreneurs
• Career Opportunities of Entrepreneurship

  • Business Consultant
  • Teacher
  • Researcher
  • Sales
  • Business Reporter
• Entrepreneurs are people who take the risk, they are innovators and contributors to the development of the society
• Value Proposition (VP)


  A business or marketing statement that summarizes why a consumer should buy a company's product or use its service. This statement is often used to convince a customer to purchase a particular product or service to add a form of value to their lives.
• Unique Selling Proposition (USP)


  A marketing concept that refers to the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
• Four basic elements in creating Value Proposition

  • Customer Needs
  • Product Features
  • Competitive Advantages
  • Emotional Benefits
• Consumers have common wants and needs.
• Market targeting


  A stage in market identification process that aims to determine the set of buyers with common needs and characteristics
• Demographic segmentation


  The total market divided according to geographic location
• Service requirement


  An intangible thing or product that cannot be touched, but can be felt
• Value proposition


  Persuades another to exchange money for a product or service
• Unique selling proposition


  Connected with only one particular thing
• Market size


  Size of arena where the entrepreneur will play their business
• Value proposition


  How you sell your products or services to your customer
• Service requirement


  Intangible thing or product that cannot be touched but customer can feel he fulfillment
• Tangible things


  Things that can be seen
• Market research


  The process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market
• Data gathering


  The process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market
• Interview


  • One of the most reliable and credible ways of getting relevant information from target customers
  • Typically done in person between the researcher/entrepreneur and a respondent where the researcher asks pertinent questions that will give significant pieces of information about the problem that he will solve
  • Customers' feedback provides the entrepreneur a glimpse of what the customers think about the business
• Types of interviews

  • Structured interview: researcher asks a standard set of questions and nothing more
  • Personal interview: traditional method, allows the researcher to establish relationship with potential participants and therefore gain their cooperation, generates highest response rates
  • Telephone interview: less expensive and less time-consuming, but response rate is not as high as the face-to-face interview
• Focus Group Discussion (FGD)


  • An excellent method for generating and screening ideas and concepts
  • Can be moderated group interviews and brainstorming sessions that provide information on user's needs and behaviors
• Focus groups


  • Conduct with 8 to 10 participants per group
  • Assign an expert moderator / facilitator who can manage group dynamics
• ZOBEL FAMILY

  Ayala
• LOPEZ CLAN

  ABS-CBN
• LUCIO TAN

  PH Airlines
• HENRY SY

  SM, BDO
• JOHN GOKONWEI

  Robinsons
• ALFONSO YUCHENGCO

  RCBC, DOLE, PLDT
• EDWARDO COJUANCO JR.

  San Miguel
• JOSE YAO CAMPUS

  Unibank