3 Types of Media

• Print Media

  • proponent of Literacy
  • most portable of media
  • independent form of media
  • correct grammar and proper sentence construction
• Books

  • set of printed sheets of paper
  • held together inside a cover
• Newspaper

  • document
  • published regularly
  • consist of news, reporter, articles, photograph and ads
• Magazines

  • periodical publication
  • containing articles and illustration
  • covering particular subject or area of interest
• Poster

  • bill or placard
  • often placed in public area
• Brochure

  • small, think book
  • has many pictures and info
• Press Release

  • official statement that gives information to newspaper, magazines, television news programs and radio station
• Broadcast Media

  • Broadcasting
• Broadcasting

  • airborne transmission of electromagnetic audio signal (radio ) audiovisual signal (television)
• Radio

  • uses audio or voice recording as a medium\
• 2 types of Radio

  1. Amplitude Modulated
  2. Frequency modulated
• Amplitude Modulated

  • dramatic and non-dramatic programs
  • news, talk shows, counseling, education, informative
• Frequency Modulated

  • offers music and entertainment
• Television

  • moving images and sound from a source to a receiver
• 2 main elements of television

  1. Audio - sound, music, voices
  2. Video or visual - footage, graphic, and text
• Dramatic Programs

  • Drama and Sitcoms
• Non-Dramatic Programs

  • talk shows, news, quiz shows, educational, variety
• New media

  • The worldwide web
• Network Linkage: Vanishing of fixed place

  • information resources need not be stored on a single centralized server
• Ubiquity

  • information simultaneously present everywhere
• Digital

  • infinite
  • easily altered or edited
  • easily retrievable
  • frequently stored on magnetic
• Space Binding and Distance Insensitivity

  • creates bridges across continents
• Geographical Insensitivity

  • distance makes little differences in the time and speed
• Media Convergence

  • merging of different equipment and tools for producing and distributing news
  • also called technological convergence