Persuasion

• Persuasive writing


  Intends to convince readers to believe in an idea and to do an action
• Writings that use persuasion

  • Critiques
  • Reviews
  • Reaction papers
  • Editorials
  • Proposals
  • Advertisements
  • Brochures
• Techniques in Persuasion

  • Presenting strong evidence
  • Concrete, relevant, and reasonable examples
  • Accurate, current, and balanced information
• Presenting strong evidence


  Facts and statistics, statements of expert authorities, and research findings that establish credibility
• Concrete, relevant, and reasonable examples


  Can enhance the writer's idea or opinion, based on observations or the writer's personal experience
• Accurate, current, and balanced information

  Adds to the credibility of persuasive writing, acknowledges evidence that opposes the writer's ideas
• Modes of Persuasion

  • Ethos (appeal to ethics)
  • Pathos (appeal to emotion)
  • Logos (appeal to logic and reason)
• Ethos


  The appeal to ethics, using the credibility of the writer to convince the audience
• Pathos


  The appeal to emotion, using human emotions such as sympathy, outrage, and sadness to motivate readers
• Logos


  The appeal to logic and reason, presenting facts in a logical manner, avoiding fallacies and unverified information
• The supporting points must be logical in nature