scarlett johansson

• visual codes- johansson typically features with a neutral or direct facial expression, which rejects overt sexualisation
• her direct mode of address toward the camera connotes self-possession, confidence and a mutual recognition with the viewer- rather than inviting objectification, she commands attention
• theres an absence of distracting background detail- the subject of johansson is the central focus, elevating her to a symbol of intellect and individuality rather than celebrity gloss
• the product is subverting laura mulveys male gaze theory as scarlett is presented as being agentic rather than passive
• The gentlewoman masthead is clean, lowercase, sans-serif deliberately to reject hyperglamorous or tabloid styles
• lower case format suggests humility and approachability, while the bold weight maintains authority and presence
• the lack of coverlines with the covers minimalist approach suggests confidence in the power of the main image of johansson to carry the product
• brand identity from the cover- this positions the magazine as high-brow, curated and design-led- targeting a niche culturally-led audience