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• Communication is the act or process of using words, sounds, signs or behaviors to express or exchange information, ideas, thoughts, feelings, or emotions to someone else
• Elements of Communication


  • Source
  • Message
  • Channel/Medium
  • Receiver
  • Feedback
• Types of Communication


  • Verbal
  • Non-verbal
• Media Channels


  Ways we use to transmit or communicate messages
• Communication Tools


  Technology, application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment
• Information


  Processed data, knowledge derived from study, experience, instruction, signals
• Symbols


  What can we use to communicate
• Literacy


  The ability to read, write, analyze, and understand information
• Types of Literacy


  • Media literacy
  • Information literacy
  • Technology literacy
• Evolution of Media


  • Pre-Industrial Age
  • Industrial Age
  • Electronic Age
  • Information Age
• Types of Media


  • Print Media
  • Broadcast Media
  • Digital/New Media
  • Film
• Indigenous


  Native, local, originating or produced naturally in a particular region/locality
• Indigenous Knowledge


  Knowledge that is unique to a specific culture or society, most often not written down
• Indigenous Communication


  Transmission of information through local channels or forms, a means to preserve, hand down and adapt culture
• Forms of Indigenous Media

  • Folk or Traditional Media
  • Gatherings and Social Organizations
  • Direct Observation
  • Records (Written, Carved, Oral)
  • Oral Instruction
• Library


  A place where literary, musical, artistic, or reference materials are kept for use but not for sale
• Major Types of Libraries

  • Academic Library
  • Public Library
  • School Library
  • Special Library
• Internet


  A global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols
• Things to Consider in Evaluating Information

  • Reliability
  • Accuracy
  • Value
  • Authority
  • Timeliness
• Media Languages


  The codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
• Types of Media Codes

  • Symbolic Codes
  • Technical Codes
  • Written Codes
• Conventions


  Expected ways in which codes are organized in a media product
• Intellectual Property


  Any product of human intellect that is protected by law from unauthorized use by others
• Copyright


  A legal device that gives the creator of a literary, artistic, musical, or other creative work the sole right to publish and sell that work
• Copyright in the Philippines is grounded in Republic Act No. 8293 or The Intellectual Property Code of the Philippines of 1997
• Fair Use


  A principle in Copyright Law that provides a limited ability to use copyrighted materials without getting permission for limited purposes: personal use, nonprofit uses, education, criticism or commentary, news reporting and parody