Language of research should be direct, denotative or exact meaning of a word or phrase
Language of Advocacy can be either literal or figurative
Language of Campaign
Can be either literal or figurative
Be a Kontra-Covid Hero (Figurative)Observe social distancing (Literal)
Advocacy and Campaign are sometimes seen as synonymous terms, both are terms for all forms of influencing or convincing others
Pupils in the independent reading level committed minimal or almost no error in word recognition (Literal)
Health is Wealth (Figurative)
Stay at Home, Be like a Hero (Figurative)
Rise and be free from the claws of poverty (Figurative)
We heal as One (Figurative)
Fixing Waste, Fixes Life (Figurative)
Advocacy - an active promotion of a cause or principle
one of many possible strategies or ways to approach a problem
Campaign - is technically defined as a planned set of activities that people carry out to attain a certain goal or objective.
Mass Advocacy
Organized and orchestrated through large groups
Media Advocacy
Using media as the primary means to promote a specific cause.
Health Advocacy
Supporting the rights of patients and improving the community of people who care about patients.
Self- Advocacy
motion taken by individuals to support their own rights in the workplace, schools, etc.
Civil Society Campaign
a project intended to mobilize public support in order to initiate social change.
Political Campaign
an organized effort which seeks to influence the decision-making process within a specific group.
Advertising Campaign
a series of advertisement messages that share a single idea and theme
Awareness Raising – this is intended to make the problem to be addressed known by the general public.
Research → another dimension is based on research, since it provides the necessary knowledge to take action.
Social Mobilization → these are used by grassroots-based social movements, but also as a tool for the elite and the state itself.
Training → it is the process focused on a clear and specific target.
Lobbying → it is an act to influence decisions made by officials in the government
Advocacy is an active promotion of a cause and not a direct service
Campaign equates to generating support and pressure from public audiences
Modal Verbs?
Are special verbs which behave irregularly in English. They are different from normal verbs such as work, dance, visit, etc.
Logical Poss. - The dark clouds must mean rain today
Ability - He can type 40 words per minute.
Necessity (obligation) - They must go to work today
Necessity (advice) - You should eat a proper meal 3 times a day.
Permission - May I turn in my paper tomorrow?
Modal Adverbs?
Are used to describe or give more information about verbs, adjectives, and other adverbs.
Modality?
Is used in writing to express how definite you are about something.
Strong
Uses the adverbs always and never, evidently, surely, certainly, seriously.
Moderate
Uses often, rarely, usually, sometimes, frequently, and occasionally.
argumentative writing, it attempts to convince the readers to accept the writer’s idea as true by using statistics, facts, figures, and other evidence while persuasive writing attempts to convince the reader to agree with the writer, by using emotions and personal ideas.
Argument includes:
A claim (Thesis statement) It presents the controlling idea of the text.
Reasons behind your claim
Pieces of evidence to support your claim
Structure includes: intro, body, & conclusion
opinion is a personal view or judgment which can be based on emotion or interpretation or facts, but cannot be conclusive or verifiable.
Statements of opinion usually start with signal words or phrases.
Assertion is somewhat similar to opinion (that is a belief of someone)
Has a source, basis, and evidence
PublicSpeaking process or communicating in a live audience.
Prepared Speech
The speaker is given the topic beforehand, has time