audience research

• What is the main focus of audience research?

  Understanding the audience for better products
• Why is audience research crucial for businesses?

  It helps tailor products to audience needs
• What are the two main types of research in audience research?

  • Primary research
  • Secondary research
• What is primary research?

  Research performed by the business using the data
• What are some methods of primary research?

  Focus groups, interviews, online surveys
• What is the advantage of primary research?

  It provides timely and current information
• What is secondary research?

  Research completed previously by third parties
• What are some sources of secondary research?

  Books, journals, internet sites, newspapers
• What is a benefit of secondary research?

  It gathers information quicker and cheaper
• How can data from research be classified?

  • Quantitative data
  • Qualitative data
• What does quantitative data deal with?

  Quantities that can be expressed as numbers
• Why is quantitative data useful?

  It is simple to analyze and visualize
• What is a downside of quantitative data?

  It lacks depth in understanding reasons
• What does qualitative data deal with?

  Qualities and descriptive opinions
• What is an advantage of qualitative data?

  It provides depth of information
• What is the conclusion about audience research?

  • It is critical for understanding target markets
  • Combines primary and secondary research methods
  • Analyzes both qualitative and quantitative data
  • Helps develop products tailored to audience needs