media codes

• What are media codes used for?

  To suggest meaning in media products
• Why can't creators just explain meaning to the audience?

  It would take too long and be boring
• What does the color red typically signify?

  Danger
• How do media codes convey meaning?

  By using techniques with agreed meanings
• What are the three types of media codes?

  • Technical codes
  • Symbolic codes
  • Written codes
• What do technical media codes include?

  Elements created using techniques or equipment
• How can a camera panning between two people be used?

  To create tension in a scene
• What is a common technical code related to camera techniques?

  Close-up shots show character emotions
• How does bright lighting affect audience perception?

  It implies natural lighting, indicating daytime
• What role does audio play in media codes?

  Creepy background music creates suspense
• What do symbolic media codes use to create meaning?

  Symbolic elements from the real world
• What does a rainy scene in a film typically symbolize?

  Sadness and despair
• How can costumes and props in a period film serve as symbolic codes?

  They provide accuracy to the time period
• What does the color red in a pop-up message imply?

  An error has occurred
• What do graphics like hearts in a video game interface represent?

  The player's health
• What do written codes involve?

  Using text styles and effects to create meaning
• How can different fonts convey meaning in media?

  Large decorative fonts grab audience attention
• What does bold text imply in written codes?

  It creates emphasis on important words
• How does font size affect audience perception?

  Large text grabs attention and implies context
• How do decorative serif fonts influence perception?

  They imply old-fashioned or luxury styles
• What are the focuses of the three types of media codes?

  • Technical codes: Practical aspects of production
  • Symbolic codes: Visual metaphors and symbolism
  • Written codes: Language and text elements
• What is the overall purpose of media codes?

  To create engaging and meaningful experiences