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Case studies
Assassins creed
Profit and power
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Created by
Neve Bussey
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Cards (7)
who
Curran
and
Seaton
what is the theory
media
industry is
dominated
by and oligopoly of
conglomerates
limits
creativity
and
quality
more
variety
would be
better
what is Ubisoft
a
powerful
,
profit driven
'mini-conglomerate'
what did Ubisoft use to be
independent
however due to
institutional
convergence
it is now a
mini conglomerate
who has Ubisoft recently partnered with
Tencent
to bring
games
to the
Chinese
market
what are Tencent
a
cross
media
conglomerate
and the new
video game
market leaders
whats wrong with Ubisoft facing right now
money troubles
as
franchises
haven't been
selling
well