Tried and tested

• who

  hesmondhalgh
• what was the theory

  cultural formatting using genre, franchise, stars

  minimise risk and maximise audience

  vertical and horizontal intergration
• what do cultural industries aim to do

  minimise risk and maximise profit in a competitive market
• what helps audience recognition and predictability

  genre formatting and franchise branding
• what do sequels offer

  familiar elements with new themes/settings to maintain interest
• what is Ubisoft

  horizontally and vertically integrated