ceddy

• Business Goals


  • SPECIFIC
  • MEASURABLE
  • ATTAINABLE
  • RELEVANT
  • TIME-BOUND
• Marketing goals can focus on either market share, sales revenue, or profits
• Specific


  Is my goal clear enough that anyone can certainly understand?
• Measurable


  Can I measure the success of my goal? And if I can, how will I determine it?
• Attainable


  Is it really something possible to be accomplished in terms of the availability of the resources I have?
• Relevant


  Why you want to achieve your goal?
• Time-bound


  Is my deadline to achieve my goal is realistic enough?
• Poor marketing goal


  • I am going to increase the sales of our Pansit Malabon Eatery this year
• SMART Marketing Goal


  • Mission: To be a renowned Pansit Eatery that serve delicious and best quality food to everyone
  • Marketing Goal: I will increase the sales of Pansit Malabon Eatery by 30% in 2021
• Traditional Approaches


  Non-interactive approaches, primary objective is to lure or attract customers to a product, whatever the cost
• Traditional Approaches


  • Print Marketing
  • Broadcast Marketing
  • Referral
• Contemporary Approaches


  Interactive approaches, stress the importance of customer satisfaction, offering great support for the customers/clients
• Contemporary Approaches


  • The Marketing Concept
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • SMO (Social Media Optimization)
  • Relationship Marketing Concept
  • Customer Relationship Management (CRM)
  • The Societal Marketing Concept
  • Corporate Social Responsibility
• SEM or Search Engine Marketing is the marketing process that uses paid tactics to gain more visibility in the search engine
• SEO or Search Engine Optimization is the part of search marketing that uses organic tactics to gain visibility in search engines
• SMO or Social Media Optimization is introducing your goods/services using different kinds of social media channels
• Relationship Marketing Concept focuses on customer satisfaction, company creates connection with their customer by keeping their record and offer products based on their data provided
• Customer Relationship Management (CRM) pulls in information from social media, your website, email, voice calls, and other channels to help you get more customers and keep the ones you have
• The Societal Marketing Concept focuses more on the society and environment
• Corporate Social Responsibility


  • No Friday Straw Campaign of Chowking
  • Starbucks' Ethical Sourcing
  • Nissan's invention of pure electric cars
• Relationship Marketing


  Establishing a long-term relationship with a customer
• Relationship Marketing


  A strategy in customer relationship management (CRM) which encourage a strong and lasting connections to customer
• Relationship Marketing


  Refers to activities set by the firm to establish and maintain the profitable and lasting relationship with the customer
• Five Levels of Relationship Marketing

  • Basic Marketing
  • Reactive Marketing
  • Accountable Marketing
  • Proactive Marketing
  • Partnership Marketing
• Basic Marketing


  Involves getting sales from final customer or consumer. Also called Direct Selling.
• Reactive Marketing


  Involves encouraging customer to voluntarily call for any comments, feedbacks, and suggestion after a sale for better satisfaction on the next transaction
• Accountable Marketing


  A step further than Reactive Marketing, where the company will reach out to a customer to get their comments, suggestions and feedbacks to improve their experience with the business
• Proactive Marketing


  Business continuously and actively work to improve their products and services, to provide the best possible experience for their customers
• Partnership Marketing


  Involves collaboration and partnership with other business to improve customer service and satisfaction
• Having a Relationship Marketing helps businesses by:
• Catering business on Five Levels of Relationship Marketing

  • Basic Marketing: Look for customers through phone, text, chat, advertisement
  • Reactive Marketing: Ask for feedback and comments after catering
  • Accountable Marketing: Call or visit clients to get feedback
  • Proactive Marketing: Give thank you letters, extra souvenirs, discounts
  • Partnership Marketing: Look for partners like event places, decorators, rent-a-car, etc.
• My sister recently started to produce and sell Gourmet Bagoong. It costs 89.00 per bottle (350gms). So far, she is selling it directly to her customer and advertised it to Facebook.
• Innovative ways in building Customer relationship


  • [Student to provide list]
• Relationship Marketing


  Establishing a long-term relationship with a customer
• Relationship Marketing


  A strategy in customer relationship management (CRM) which encourage a strong and lasting connections to customer
• Relationship Marketing


  Refers to activities set by the firm to establish and maintain the profitable and lasting relationship with the customer
• Five Levels of Relationship Marketing

  • Basic Marketing
  • Reactive Marketing
  • Accountable Marketing
  • Proactive Marketing
  • Partnership Marketing
• Basic Marketing


  Involves getting sales from final customer or consumer. Also called Direct Selling.
• Reactive Marketing


  Involves encouraging customer to voluntarily call for any comments, feedbacks, and suggestion after a sale for better satisfaction on the next transaction
• Accountable Marketing


  A step further than Reactive Marketing, where the company will reach out to a customer to get their comments, suggestions and feedbacks to improve their experience with the business