Cards (4)

  • primary data collection pros:
    • its reliable
    • we can choose what we need and take as much data as we want
    • its up to date
  • primary data collection cons:
    • its time consuming
    • we needed specialist equipment
    • you need a large sample size
  • secondary data collection pros:
    • easy to access
    • has a low cost
    • you can access it quickly
    • there is lots of data available
  • secondary data collection cons:
    • its not specific
    • there is no control of quality
    • the sample size needs to be accurate
    • may have bias results
    • could be out of date