Socio-cultural influences

• what are factors which can affect participation?

  • gender
  • race, religeon, culture
  • age
  • family, friends and peers
  • disability
• how does gender influence participation

  • fewer women participate
  • less media coverage of womens events
  • less female role models
  • less sponsorships for womens sports - less funding and opportunities
  • outdated gender stereotypes - being muscular is too manly or sweating isnt feminine
• how can people effect your participation

  • family - parents encourage and discourage, pay for fees, drive them aroudn
  • freinds- they may influence you to party rather than train, if they join in then you join in etc
  • role models - you look up to someone who excels in their sport which motivates and inspires you
• how does race, culture and religeon effect participation

  • religeous clothing may be uncomfortable to compete in ie Muslim women have to cover uo when swimming
  • religeous festivals may dictate when you train - muslims fast which means you cant train ahrd as your fatigued due to lack of food and water.
  • racial discrimination and hate
• how can age effect participation

  • lack of older role models
  • fear of injury in older people
• how can disabilities be a barrier to participation

  • lack of sporting facilities
  • lack of equipment to aid your participation
  • less role models
  • less sponsorships - less funding and less opportunities
• how can we improve disability participation?

  • adapt sports so they are accesible
  • create new sports especially for disabled people
  • include disabled people in activities alongside non disabled people to end descrimination and be more inclusive
• what is commercialisation?

  • managing sport in a way designed to make profit through sponsorship and media
• what is sponsorship

  • provision of money, equipment, clothing, footwear in return for financial gain
• why is sponsorship in sport good

  • advertises for the sponsor
  • money payed by sponsors can fund sport for new stadiums, kit, uniform, technology etc
  • players and officials are paid well
• why is media good in sport

  • makes more people be able to watch the sport which makes it more popular and more people are aware of it
  • creates role models
• how does sponsorship help media

  • more media coverage = more awareness for the sponsor so they get more money
• what are negatives of sponsorship?

  • money is only available for the top teams
  • bad behaviour reflects badly on the sponsor
  • the sponsor can have bad influence the teams playing style