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Case studies
Georges podcast
Economic factors
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Created by
Neve Bussey
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Cards (4)
PBS and BBC remit
Georges podcast with the BBC's
PBS
goals to
inform
,
educate
and
entertain
Podcast explores
social
issues, uses
creative
storytelling and engages
diverse
audiences
It is
unconventional
compared to
typical
BBC productions, highlighting
innovation
within the
institution
Economic factors and funding
Funded by
TV license
not reliant on
commercial revenue
Niche
content,
experimental
structure and use of
specialised language
may be
too
risky for
commercial
radio
Commercial
broadcasters are
less
likely to support such
creative
freedom due to audience and advertiser
demands
Podcast vs Radio broadcasts
Podcast format allows greater
flexibility
and
experimentation
George
mixes
genres
topics
and
narrative
techniques in ways
traditional
radio might
not
permit
Reflects
evolving
media forms and BBC's
adaption
to
digital
,
on-demand
platforms
Diversity and representation
Features
diverse
background,
voices
and
dialects
, especially
London
Street
Language
Addresses
themes relevant to
ethnic minorities
and
younger
audiences
Supports the BBC's
diversity
goals and represents
UK society
authentically
and
inclusively