affect of technological change

• Interactivity and audience engagement

  • Podcasts lack live radio interactive features (call ins, song requests)
  • George launched common ground, a companion social media forum to foster listener engagement
  • Users can discuss episodes and share art/music
  • Encourages creative participation and community
• Rise of podcasts and representations

  • Podcasts have become hugely popular, some achieve cultural significance
  • Provided a platform for minority voices often excluded from mainstream radio
  • Georges experimental, culturally specific content likely wouldn't fit traditional broadcast schedules
• Digital technology and radio evolution

  • Podcasting reflects major changes in the radio industry through on demand downloading and streaming
  • Shift from traditional radio to digital, portable access on phones, tablets and computers
• BBC Sounds (2018)

  • Technologically convergent platform combining live radio, on-demand radio and podcasts
  • Available across multiple digital devices (PC's, phones, tablets, laptops)