tried and tested

• who

  Hesmondhalgh
• what was the theory

  cultural formatting using genre, franchise, stars

  minimise risk and maximise audience

  vertical and horizontal integration
• is Georges podcast profit driven

  no so there is no need for tried and tested methods
• why is star power used

  for authenticity not profit
• is the BBC vertically integrated

  Yes
• Why is it vertically integrated

  it produces, distributes and promotes on its own platforms
• is the BBC horizontally integrated

  yes
• why is the BBC horizontally integrated

  Has TV, radio, online and on-demand services