ao3

• Strengths of idiographic approach

  • Rich, Detailed Data: The level of detailed information collected is argued to provide a more valid perspective on human behaviour
  • Hypothesis generation: While unusual cases are not generalisable, they can generate new interesting areas of research or overturn incorrect theories
• Limitations of idiographic approach

  • Time-consuming: due to the depth and detail, idiographic research can be a drawn-out process
  • Subjectivity/bias: The intensive data collection techniques can result in the researcher losing objectivity when interpreting the data collected