factors economic and cultural globalisation.

• Role of multinational corporations (MNCs)

  • Economic Globalisation is driven by MNCs seeking access to markets, labour, and resources.➤ Example: Nike outsources production to Vietnam, Bangladesh, and Indonesia.
  • Cultural Globalisation is also driven by MNCs that spread Western consumer culture and entertainment globally.➤ Example: Netflix offers the same shows in 190+ countries, shaping global cultural tastes.
• echnology and media

  • Economic Globalisation grows due to digital trading platforms and financial technologies.➤ Example: Amazon enables cross-border sales and investment with minimal barriers.
  • Cultural Globalisation spreads via the internet and global media networks, enabling cultural exchange and convergence.➤ Example: K-pop’s global success (e.g., BTS) was driven by YouTube and social media.
• Migration and tourism

  • Economic Globalisation is boosted by labour migration, remittances, and globalised labour markets.➤ Example: Gulf states host millions of migrant workers from South Asia.
  • Cultural Globalisation increases as migration mixes cultures and tourism spreads customs, languages, and foods.➤ Example: Indian diaspora communities have influenced food and fashion in the UK, US, and Canada.