culture bias

• Cultural bias

  A tendency to interpret all phenomena through the 'lens' of one's own culture, ignoring the effects that cultural differences might have on behaviour.
• Ethnocentrism

  Judging other cultures by the standards and values of one's own culture. In its extreme form it is the belief in the superiority of one's own culture which may lead to prejudice and discrimination towards other cultures.
• Cultural relativism

  The idea that norms and values, as well as ethics and moral standards, can only be meaningful and understood within specific social and cultural contexts
• Henrich et al said WEIRD ppl are most likely to be px in psych studies
• WEIRD stands for...

  • Western
  • Educated
  • Industrialised
  • Rich
  • Democratic
• exampled of ethnocentrism in a psych study

  Ainsworth strange situation
• What is cultural relativism?

  The idea that behaviours and beliefs can only be understood within the context of the culture they come from.
• What is an etic approach (Berry, 1969)?

  Studying behaviour from outside a culture and assuming it applies universally.
• What is an emic approach (Berry, 1969)?

  Studying behaviour from within a culture, focusing on what is culturally specific.
• What is an example of imposed etic in psychology?

  Ainsworth’s Strange Situation — it was developed in the US but assumed to apply to all cultures.
• Why is imposed etic a problem in psychology?

  It wrongly assumes theories developed in one culture apply to all, ignoring cultural differences.
• What does Berry suggest psychologists should do?

  Be aware that their findings may only apply within the culture they studied and avoid generalising