Interviews

• What is a structured interview? -

  -It uses predetermined questions and the interviewer sticks to this

  -Produces quantitative data
• What is an interview? -

  A qualitative data gathering technique through asking questions

  -Type of self report method
• What is an unstructured interview?

  -Works like a free flowing conversation

  -No set questions involved

  -Produces qualitative data
• What is a semi structured interview?

  -Interviewer has set of questions but they might ask follow up questions

  -Some flexibility in answering those questions
• What are strengths of structured interview>

  -Easily replicated

  -Quick to conduct
• What are weaknesses of structured interview?

  -Limited scope due to interview schedule

  -Limits potential answers

  -Social desirability bias
• What are strengths of unstructured interviews?

  -Deeper insights into ppts

  -Allows for elaboration
• What are weakness of unstructured interviews?

  -Expensive

  -Time consuming

  -Social desirability bias
• What is interviewer effect?

  -When interviewer may influence the answers of the respondent

  -This is a problem as it can bias the results of study and make them invalid