the sims

• The Sims FreePlay


  A mobile video game where players create and manage their own virtual characters, known as Sims
• The Sims FreePlay


  • Players can determine their Sim's personality and customize their appearance, including clothing, hairstyles, and facial features
  • Players are tasked to fulfill the needs and desires of their Sims by cooking meals, going to work, and building relationships with other Sims
  • Players can purchase furniture, appliances, and other items to decorate their Sim's home and keep them happy
  • The game has a community where players can visit and interact with other Sims, play against friends in multiplayer competitions, and compare scores and achievements
• The Sims FreePlay is free to play, but users can purchase in-game items with real money to speed up progress or unlock additional features
• Freemium business model


  A strategy commonly used in the media industry to attract users to try the product or service for free, while offering additional features or content for purchase
• The basic version of The Sims FreePlay is available to download for free, and there are standard items and hobbies which can be unlocked as players progress through the game
• Players can use real money to buy in-game currencies, such as Simoleons and Lifestyle Points, which can be used to purchase additional features and special items
• Many players measure their success in The Sims FreePlay by the size of their house and its contents, so they spend plenty of cash in the home store on virtual items
• The Sims FreePlay has collaborations with other companies, such as product placements and crossovers, which generate revenue for the game
• In the 2021-2 fiscal year, EA received $3.91 billion in revenue from extra content sales, including the controversial loot boxes
• Consumerism


  The Sims FreePlay encourages the player to shop in the home store to buy more and more expensive goods, with progress measured by the number of floors in the player's house and the items they own
• The Sims FreePlay reinforces a capitalist culture by normalizing the desire for wealth and status
• Identity and representation


  The Sims FreePlay provides players with the ability to create a Sim that reflects their own identity and values, and the game has a dedicated community of players who call themselves "Simmers"
• The 2020 survey from the Entertainment Software Association (ESA) found that women were more likely to play games on their smartphones, with a strong preference for casual games
• The 2020 ESA survey also revealed that 55% of women in the 18-34 age group said "games help them stay connected with friends and family"
• The 2020 survey from The Entertainment Software Association (ESA) found "video games transcend age, gender and where we live" and that "there's a game for everyone"
• Women were more likely to play games on their smartphones with a strong preference in casual games
• Is it significant that the default Sim is a woman in The Sims FreePlay?

  Does the focus on the domestic sphere suggest the target audience are women?
• 55% of women in the 18-34 age group said "games help them stay connected with friends and family"
• 77% of women surveyed in 35-54 age group said they played games to "help them relax"
• For women aged 55-64, games provided "mental stimulation"
• The Sims FreePlay is a life simulation game because it focuses on the emotional and social needs of the characters
• Metroid Prime 2: Echoes and Horizon Forbidden West can be placed into the genre of order as the protagonists want to eliminate physical threats to society
• The Sims FreePlay could be classified into the genre of integration as the outcomes are often determined by your relationships
• The Sims FreePlay is rated 12 because it "may contain themes that are not suitable for younger children", such as the potential for violent fist fights and "woohoo!"
• The UK government investigated the use of loot boxes in video games and decided to pursue "enhanced industry-led measures to deliver protections for children and young people and all players" rather than regulating the practice by amending the Gambling Act 2005
• EA stores some of your personal information, such as age and gender, and tracks your use of the app
• The General Data Protection Regulation (GDPR) sets out a number of rights for individuals in relation to their personal data, including the right to be informed about the collection and use of their personal data
• The Sims FreePlay was made unavailable in some countries in 2018 because of "regional standards", which many users suggested was due to the possibility of establishing same-sex relationships in the virtual world
• The Sims FreePlay has a Twitter account and a Facebook page