MIL

• Communication


  The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
• Two basic types of communication

  • Non-Verbal Communication
  • Verbal Communication
• Non-Verbal Communication


  • signs
  • symbols
  • colors
  • gestures
  • body language
  • facial expressions
• Verbal Communication


  • oral
  • written
• Basic elements of communication

  • Sender
  • Message
  • Channel
  • Receiver
• Sender-message-channel-receiver (SMCR) model of communication


  The most basic form of communication we engage in today
• Media Literacy


  The ability to read, analyze, evaluate and produce communication in a variety of media forms
• Information Literacy


  The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats
• Technology (Digital) Literacy


  The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information
• Media and Information Literacy


  Includes information and communication literacy and digital literacy. It is defined as a set of competencies that empowers citizen to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities
• Media Information Literacy


  The essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
• Pre-Industrial Age (before 1700) refers to the time before the existence of written or recorded history
• Discoveries and developments in the Pre-Industrial Age


  • People discovered fire
  • Developed paper from plants
  • Forged weapons and tools with stone, and other materials
  • Learned how to etch on caves and they drew what they saw around them such as animals and nature, thus creating rock art
• Two kinds of rock art during the Pre-Industrial Age


  • Petroglyphs
  • Pictographs
• Forms of media during the Pre-Industrial Age

  • Cave paintings
  • Clay tablets in Mesopotamia
  • Papyrus in Egypt
  • Codex in Mayan Region
• The Industrial Age began in the 18th century in Great Britain when the country made drastic reforms to improve their economy
• Characteristics of the Industrial Age

  • Technology shifted from using hand tools to operating power-driven machines
  • People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
  • Communication during the Industrial Age also became viable because of the invention of the telegraph
• Forms of media during the Industrial Age

  • Printing Press - for mass production
  • Newspaper - The London Gazette
  • Typewriter
  • Telephone
  • Motion pictures
• Electronic


  An object that has electronic components, such as sensors, microchips, which functions once it is connected to an electrical outlet
• The invention of the transistor gave way for the Electronic Age
• Characteristics of the Electronic Age

  • People harnessed the power of transistors that led to the transistor radio, electronic circuits, and early computers
  • Long distance communication became more efficient
• Forms of media during the Electronic Age

  • Transistor Radio
  • Television
  • Large electronic computers
  • Mainframe computers
• The Information Age has upgraded what it can offer to consumers in terms of gadgets and devices that can make their way of life not only functional and comfortable, but also offer endless possibilities
• The internet started in the Information Age. It paved the way for faster communication and the creation of the social network
• People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitized
• Forms of media during the Information Age

  • Web Browsers
  • Blogs: Blogspot (1999), Wordpress (2003)
  • Social networks: Friendster (2002), Multiply (2003), Facebook (2004), Instagram
  • Microblogs: Twitter (2006), Tumblr (2007)
  • Video: YouTube (2005)
• News


  Factual information about current events. These are well-evaluated, sorted, and well-packaged stories reported to the public through various sources such as newspapers, magazines, television shows, cable and radio programs, web sites, email messages, and word of mouth
• Issue


  A subject, or problem people are thinking or talking about
• Media


  A communication channel through which news and other issues are presented or disseminated. It describes how we communicate in our society because it refers to all means of communication
• Main sources of media and information

  • Print Media
  • Broadcast Media
  • Internet/Digital/New Media
• Types of Print Media

  • Magazines
  • Newspaper
  • Books
  • Brochures
  • Billboards
  • Banners
  • Flyers
  • Leaflets
• Types of Broadcast Media

  • Television
  • Radio
  • Movies
• Types of Digital/New Media

  • Social networks or websites
  • Online forums
  • Podcast
• Codes


  Signs which have shared/same meanings with the communicators, both the sender and the receiver/audience
• Genre


  A French word referring to "type" or "kind". It has been an important factor in studying and appreciating literature, theatre, film, television, and other art and media forms
• Conventions


  Expected ways in which codes are organized in a product
• Types of Media Codes

  • Symbolic Codes
  • Technical Codes
  • Written Codes
• Symbolic Codes


  • Social in nature, understood in similar ways in the real life of the audience
  • Setting
  • Acting
  • Colour
• Technical Codes


  • Specific to a media form and do not live outside of them
  • Camerawork
  • Editing
  • Audio
  • Lighting
• Written Codes


  • The formal written language used in a media product
  • Basic Camera Shots
  • Basic Camera Angles