Ergo chapter 4

• Design


  Overall space planning; it defines the size, shape, style and decoration of space and equipment in the lodging and food service facility
• These elements have been effectively used by designers to provide guests with comfortable surroundings which will allow the workers to sustain an guests. time efficient operation to meet the needs of their guests
• Importance of Design in the Hospitality and Tourism Industry

  • Enhances the guest experience
  • Establishes and communicates brand identity and differentiation
  • Optimizes functionality and efficiency
  • Creates desired atmosphere and ambiance
  • Enables storytelling and immersion
  • Facilitates adaptability and innovation
• Sample of Architectural Design

  • Moai Houses
  • Okada Hotel
  • H2O Hotel
  • Starbucks Tukwila Washington
• Design directly influences the overall guest experience
• Design is a powerful tool for establishing and communicating a brand identity
• Good design optimizes the functionality and efficiency of the hospitality space
• Design elements such as lighting, colors, textures, and décor contribute to creating the desired atmosphere and ambiance
• Design can be used as a storytelling tool to create a unique and immersive experience for guests
• Design can facilitate adaptability and innovation in the hospitality and tourism industry
• Line


  Any two connected points, useful for dividing space and drawing the eye to a specific location
• Color


  Creates a mood and tells a story, every color says something different, combinations can alter the impression
• Value


  The lightness or darkness of a colour, used to create a focal point and the illusion of depth
• Typography


  Enhances readability, speaks on behalf of a brand, and should reflect the content
• Size


  Playing with the size of objects, shapes, type and other elements adds interest and emphasis
• Direction


  Horizontal suggests calmness, stability, and tranquility, vertical gives a feeling of balance, formality, and alertness, oblique suggests movement and action
• Texture


  Used to create a more three-dimensional appearance and build an immersive world
• Shape


  Defined by boundaries such as lines or color, everything is ultimately a shape
• Color Schemes


  • Monochromatic
  • Analogous
  • Complementary
  • Split Complementary
  • Triadic
  • Tetradic
• Popular color schemes used by designers

  • Monochromatic
  • Analogous
  • Complementary
  • Split Complementary
  • Triadic
  • Tetradic
  • Neutral
• Monochromatic color scheme


  Uses different shades, tints, and tones of a single color
• Analogous color scheme


  Uses colors that are adjacent to each other on the color wheel
• Complementary color scheme


  Uses colors that are opposite each other on the color wheel, creating a high contrast and vibrant effect
• Split Complementary color scheme

  Uses a base color and two colors down from the complementary color
• Triadic color scheme


  Uses three colors that are evenly spaced around the color wheel
• Tetradic color scheme


  Involves two sets of complementary colors, resulting in a total of four colors
• Neutral color scheme


  Typically includes shades of gray, beige, brown, or white, creating a calm and balanced aesthetic
• When selecting a color scheme, it's essential to consider the context, purpose, and target audience of your design
• Different color combinations can evoke different emotions and have cultural or psychological associations
• Experimenting with various color schemes and understanding color theory can help create visually appealing and effective designs
• Sir Isaac Newton is primarily known for his contributions to physics and mathematics, particularly his work on gravity and the laws of motion
• While he made significant discoveries in the field of optics, including his experiments with prisms and the nature of light, his writings do not extensively discuss the psychological significance of colors
• Psychology of colors


  Explores how different colors can impact human emotions, moods, behaviors, and perceptions
• Red


  • Associated with energy, passion, and intensity
  • Can evoke strong emotions, increase heart rate, and stimulate appetite
  • Can also symbolize power, love, and excitement
• Blue


  • Associated with calmness, tranquility, and serenity
  • Can create a sense of relaxation and reduce stress
  • Also linked to trust, reliability, and intelligence
• Yellow


  • Associated with happiness, optimism, and energy
  • Can promote feelings of joy and warmth
  • Also associated with creativity and can grab attention
• Green


  • Associated with nature, growth, and harmony
  • Can create a sense of balance and relaxation
  • Also associated with renewal, fertility, and health
• Orange


  • Associated with enthusiasm, warmth, and excitement
  • Can evoke feelings of energy and enthusiasm
  • Also associated with creativity and can stimulate appetite
• Purple


  • Associated with luxury, royalty, and creativity
  • Can evoke feelings of mystery and spirituality
  • Also linked to imagination and is often seen as a color of creativity
• Pink


  • Associated with femininity, tenderness, and nurturing
  • Can create a sense of calm and relaxation
  • Also often associated with love and romance