MEDIA LIT

• Parts of a Communication Process

  • Sender/Source
  • Message
  • Noise
  • Media
  • Receiver
• Effects of Communication Process


  • Sharing information, ideas, and messages
  • Connecting with friends and families
  • Source of entertainment
  • Means of teaching and learning in this new normal brought by COVID-19
• Media and Information affects Communication through they have created a new avenue for facilitating information and communication
• Information Literacy


  The skill that allows people to recognize when, where and how to use information, and how will be able to access locate evaluate and use them effectively
• Media and Information Literacy


  An ability to acquire relevant information and use modern day tools to get, manage and communicate information
• Printing Press


  A device that applies pressure to an inked surface resting upon a print medium (like paper, cloth)
• Telegraph


  Used for long-distance communication by transmitting electrical signals over a wire laid between stations
• Opinion Function


  To provide a platform for public political discourse and to facilitate public opinion and expression of dissent
• Indigenous Media


  • Folk or traditional media
  • Gatherings and Social Organization
  • Direct Observation
• Internet


  Consists of interconnected networks using standardized communication protocols
• Photograph


  An image created by light captured on a light-sensitive surface
• Multimedia


  Allows media texts to be produced and distributed on multiple media devices
• Print Media


  Media that use paper and ink, with information reproduced in a printing process that is traditionally mechanical
• Infographic


  A visual representation of information to understand high-volume and complex data easily
• Broadcast media


  Media that reach target audiences using airwaves as the transmission medium, such as radio and television
• Sources of Information

  • Primary
  • Secondary
  • Tertiary
• Copyright


  A legal device that gives the creator of a literary, artistic, musical, or other creative work the sole right to publish and sell that work
• Plagiarism


  An act or instance of using or closely imitating the language and thoughts of another author without authorization
• Violation of IPR


  A direct violation of your right as the creator, owner of an intellectual property
• Fair Use


  You can use copyrighted material without a license only for certain purposes, such as commentary, criticism, reporting, research, and teaching
• Media codes and conventions are like the building blocks of all the media around us. Media codes generally have an agreed meaning, or connotation, to their audience. There are three types of media codes: symbolic codes, technical codes, and written codes. Conventions are expected ways in which codes are organized in a product.
• Symbolic Codes


  Codes that are social in nature and would be understood in similar ways in the 'real life' of the audience, such as setting, mise en scene, acting, and color
• Setting


  The time and place of the narrative, which can be as big as the outback or space, or as small as a specific room, or even a created atmosphere or frame of mind
• Mise en scene


  Everything within the frame, including set design, costume, props, staging, and composition
• Acting


  Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative through facial expression, body language, vocal qualities, movement, and body contact
• Colour


  Has highly cultural and strong connotations, including dominant color, contrasting foils, and color symbolism
• Technical Codes


  Codes that are specific to a media form and do not live outside of them, such as camerawork, editing, audio, and lighting
• Camerawork


  Refers to how the camera is operated, positioned, and moved for specific effects, including positioning, movement, framing, exposure, and lens choice
• Editing


  The process of choosing, manipulating, and arranging images and sound, generally done for graphic, rhythmic, spatial, and temporal reasons
• Audio


  The expressive or naturalistic use of sound, including dialogue, sound effects, and music
• Lighting


  The manipulation of natural or artificial light to selectively highlight specific elements of the scene, including quality, direction, source, and color
• Written Codes


  The formal written language used in a media product, including printed language within the frame and spoken language such as dialogue and song lyrics
• Conventions


  Accepted ways of using media codes, closely connected to audience expectations, including form conventions, story conventions, and genre conventions
• Form Conventions


  The certain ways we expect types of media's codes to be arranged, such as a title at the beginning and credits at the end
• Story Conventions


  Common narrative structures and understandings, such as narrative structures, cause and effect, character construction, and point of view
• Genre Conventions


  The common use of tropes, characters, settings, or themes in a particular type of medium. It can be formal or thematic.
• What are the Symbolic Codes?

  Setting, Mis en Scene, Acting, and Colour
• What are the Technical Code?

  Camerawork, Editing, Audio, and Lighting
• What are the Written Codes?

  Printed Language and Spoken Language
• What are the Conventions?

  Form Conventions, Story Conventions, and Genre Conventions