What is qualitative data?
Qualitative data deals with opinions, it is subjective, it allows for people to express different viewpoints
It involves opinions to do with quality of performance rather than quantity. A fitness test e.g. could produce a numerical score, for example 8.1 in the bleep test, whereas the person doing the test might say they ‘did poorly’. This expression of opinion is qualitative.
Opinions about how effective extrinsic motivation is.
Opinions about how drugs affect sport.
Opinions about what a diet should contain.