social objectification of women, Kilbourne we see 5000 adverts daily
Fourth wave feminism (2000s)
focused on technology as a place forcommunication
new forms of digital communication used as tools that are allowed to build strong voicesonline
Haraway (1985) - "A Cyborg Manifesto"
women should be included in all technological advances
cyborgs will allow people to go beyond gender restrictions in the internet
technological advances will allow women to create new forms of identity not bound by dominant patriarchal discourses about gender
Hughes
digital media has intensified the harm women face from sexual exploitation, eg. increased access to porn normalises violence against women
greater communications across national borders allows for more sex trafficking
Kilbourne
developments in new media mean that now we see more than 5,000adverts a day
adverts often dehumanise women and justify violence against them
present unrealistic beauty standards, benefiting patriarchy and capitalism
Cochrane
the internet has allowed a 4th-wave of feminism to develop, allows women to call out patriarchy and reclaim the feminist identity, eg. by protesting about page 3 of The Sun newspaper
Bates
online deviant sub-cultures caused as a result of digital forms of communications, called “incels”
“involuntary celibates” that blame women for their lack of success in romantic relationships, promoting misogyny
exacerbate misogynistic backlash towards women
Bates - “everyday sexism project”
allows women to share experiences
highlights extent of gender inequality that still exists, so change can happen
the feminist view of digital forms of communication (negative)
tech. companies are mainly owned by men although women use social media platforms most
social media narrows the social roles of women, eg. porn sites suggest that women’s bodies are more important than their achievements
women and children are exploited online, eg. the “dark net”
Green and Singleton (2009)
online communities that are most popular with women reinforce the patriarchal notion that women should perform the emotional work of maintaining family relationship, eg. Mumsnet and Facebook