communication advances towards greater individual choice
Post-modernists
Baumamn- there are winners and losers in society, it’s inevitable.
Bjorkuland- technology allows for an ongoing autobiography which can be constantly updated.
evaluation of post-modernism
cons -
lacksempirical evidence, is theoretical
exaggerates the scale of social change
pros -
assess both positives and negativessimultaneously
Elliot (2001) - against postmodernism
pessimistic about the fragmented nature of a postmodernist identity because of sites such as facebook
Hart (2011) - against postmodernism
if one is to take a postmodernist approach, events on facebook can be seen as superficial (fake)
Bjorklund (1998)
until recently, individuals have used autobiographies to describe their lives
people take a different view of defining the self, in a postmodernist world
Elliot (2001) - postmodernism
pessimistic about fragmented nature of identity, only problematic
Hart (2011) - postmodernism
there is a tendency of traditional interpretation of the self as superficial (fake)
Foucault (1977) - postmodernism
surveillance as the best form of regulationonline, reducingcrime - if you know you are being watched, you are lesslikely to commit crimes as you are morelikely to get caught
Postmodernist view of digital forms of communication
globalisation has allowed digital communications to increase consumer choice
social media has offered individuals a plurality of identities, diverting from traditional forms of identity
line between the digital world and real life have become blurred, hyper-reality
criticisms of postmodern views
they fail to recognise inequalities in access to digital technology
they fail to provide explanations for a digital divide