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Economists often use models as a way of predicting behaviour. It is possible to make positive statements on the basis of 'models', such as the impact on price of a product following an increase in demand
Positive economics relates official data such as gross domestic product (GDP), the price of oil, the rate of unemployment and the rate of tax on sugar. It may also be associated with the use of models as a way of predicting behaviour
For a consumer: a university student might have enough money to buy either a jet ski or a surfboard. If the student decides to buy the jet ski then the opportunity cost is the surfboard.
For a firm: the firm might have to make a choice between its two priorities, e.g. buying a new IT system or building a new factory. If it chooses the IT system then the opportunity cost is the new factory.
For the government: suppose the government has £10 million with which to fund one of its two main priorities that both require a £10 million investment — building a new school or building a new university. If it decides that its first preference is the school while the second preference is the university, then the opportunity cost of building the school is building the university
Goods that are unlimited in supply, such that consumption by one person does not limit consumption by others, and therefore have an opportunity cost of zero