Campaigning

• Campaign methods used by political parties

  • Creating a manifesto
  • Party-political broadcasts
  • Participating in debates
• Manifesto policies


  • SNP pledged laptops/tablets for students and free school meals for primary pupils in 2021
• Party-political broadcasts


  • SNP broadcast reiterated want for independent Scotland in 2021
• Party leader debates


  • Leaders Debates on BBC, STV, Channel 4 with Nicola Sturgeon
• Factors helping a party's election campaign

  • Number of members
  • Having the right leader
  • Using social media
• Factors helping a party's campaign

  • SNP have over 100,000 members
  • Conservatives promoted Ruth Davidson despite her not standing
  • SNP have 321,000 Twitter followers compared to 67,000 for next closest party