Informed Consent:
Deception: Avoid demand characteristics
Presumptive consent: Would others take part if it was explained to them?, cost-benefit analysis
Debriefing:
Post-research
Leave in same emotional state
Withdrawal:
Even if paid
Observations: Only where public behaviour expected
Competence:
In expertise
Check with colleagues for doubts
Confidentiality:
No personal information
Pseudonyms
Protection from harm:
Expose no more risk then irl
Leave with positive self-perception and experience
Risk assessment (identify potential harm)