Blind Procedure

• Single-Blind is when the participant is unaware of details of the experiment such as the aim or the condition they are in.
• Single-Blind studies attempt to control for confounding effects of demand characteristics.
• Double-Blind Procedure: Neither the participant nor the researcher who conducts the study are aware of the aims of teh investigation
• Double-Blind attempts to control for confounding effects of demand characteristics and investigator effects