Purposive Communication

• Intrapersonal Communication


  Communication within the person which includes the way he thinks and his way of communicating with HIMSELF
• TED TALK


  A video created from a presentation
• Types of Informative Text

  • Literary Non-fiction
  • Expository Writing
• Print Media


  • Have the advantage over Electronic Communication for you don't have to worry about how the message looks on devices
• Register


  The way the SPEAKER use language of different circumstances
• To Sell


  Ultimate target of business communication
• Neutral Writing


  Not necessarily formal or informal
• Written Communication


  • Letters
  • Memorandum
  • Reports
  • Research
  • Other print media
• Honesty


  Promotes mutual trust, professional trustworthiness, and integrity
• Business Communication


  Tackles the NATURE of business within the company
• Persuasive Text


  Any text where the main purpose is to present a point of view and seek to PERSUADE a reader or listener
• Consultative Register


  Often use by people in conversation with one offering advice
• Language Register


  Level of FORMALITY with which one speaks
• Idioms


  Group of words established by usage as having a meaning not deducible from those of the individual words
• Contractions are not usually used in formal writing
• Pathos


  Invokes and appeals to the EMOTIONS of the audience
• Intimate Register


  Language between lovers, families, or friends
• Macro Skills


  Also called COMMUNICATION SKILLS
• Casual Register


  Vernacular Speech
• Structure


  Framework of the message
• TED


  Stands for TECHNOLOGY, ENTERTAINMENT, DESIGN
• As the primary communicator you are 100% RESPONSIBLE for the other person's understanding of the communication
• Ethics


  Code of conduct that aligns with acceptable communication principles
• Formal Writing


  Probably the most difficult type of writing
• Informative Messages


  Can be short or long, formal or casual in tone
• 3 Additional Values to Communication Principles

  • Choosing the right place/time
  • Knowing One's Audience
  • Business Communication
• 5 Types of Linguistic Register

  • Frozen Register
  • Formal Register
  • Consultative Register
  • Casual Register
  • Intimate Register
• 7 Purposes of Communication

  • To Inform
  • To Persuade
  • To argue
  • To criticize
  • To Entertain
  • To Evaluate
  • To Inspire
• 6 Elements of a GREAT TED TALK

  • Begin with the end in mind and have a clear idea of your central idea
  • Have a catchphrase
  • Avoid into buzzkill
  • Open strong to hook your audience
  • Reiterate the "Why"
  • The strength of how to deliver a TED talk is its simplicity
• 4 Strategies for Persuasive Messages

  • Start with your greatest benefit
  • Take baby steps
  • Know your audience
  • Lead with emotion, follow with reason
• Helical Model


  This model states that communication starts at birth
• Aristotle Model


  It focuses on the speaker as the most important element in communication; tips to become effective speaker
• Goodwill Message


  A type of message which aimed at fostering positive relationships
• Wesley & Maclean's Model


  In this model, information sometimes gets modified when it is passed from one person to another
• Channel


  The method by which the sender wishes to deliver his message to the recipient/s
• Persuasive Message


  A type of message which is designed to intrigue, inform, convince, or call to action
• Berlo's Model


  It follows the SMCR pattern
• Sender


  The individual who starts the conversation and has formulated the idea he wants to share with others
• Shannon Weaver Model


  Mother of all models
• Decoding


  The recipient attempts to comprehend the sender's message as best as they can by interpreting it