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Purposive Communication
Enumeration in Purcom
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Cards (5)
3 Additional Values to Communication Principles
Choosing the right place/time
Knowing One's Audience
Business Communication
5 Types of Linguistic Register
Frozen Register
Formal Register
Consultative Register
Casual Register
Intimate Register
7 Purposes of Communication
To Inform
To Persuade
To argue
To Criticize
To Entertain
To Evaluate
To Inspire
6 Elements of a GREAT TED TALK
Begin with the end in mind and have a clear idea of your central idea
Have a catchphrase
Avoid into buzzkill
Open strong to hook your audience
Reiterate the "Why"
The strength of how to deliver a TED talk is its simplicity
4 Strategies for Persuasive Messages
Start with your greatest benefit
Take baby steps
Know your audience
Lead with emotion, follow with reason