General Knowledge

• Newspapers can be either tabloids or broadsheets
• Broadsheets


  More formal, serious and mature topics discussed, usually black and white, text-led, hard news
• Tabloids 


  More informal, humorous and colourful, soft news topics discussed, such as celebrities and pop culture, image-led
• Soft news 


  intended to inform and entertain readers and refers to stories usually of human interest, such as; celebrity gossip, fashion, technology and other humorous stories - informal tone of presentation
• Hard news 


  usually serious and urgent news and events reported directly after they've taken place such as; politics, economics, war and crime - factual and formal tone of presentation
• Puff


  small advertisement usually in a circle or box its own, referring to something within the newspaper
• Plug 


  small advertisement usually in a circle or box of its own, referring to something external to the newspaper
• Logo


  signature picture associated with the brand
• Skyline 


  large banner at the top of the front cover, full of advertisements
• Copy


  articles on the page
• Headline


  largest text on the page reporting on a main story
• Sub-heading 


  smaller text, longer sentence in more detail about the headline
• By-line


  line before the copy naming the writer
• Caption


  text next to an image explaining it or giving some context
• Main image 


  largest image on the cover, relates to the heading
• Serif font 


  formal, old-fashioned text
• Sans-serif font 


  modern, less formal text