Socio-cultural influence

• Sponsorship is the financial support for a sport (whether this is an event, organisation or performer) by an outside body (be it a person or organisation) for the mutual benefit of both parties. Sponsorship Can happen at any level.
• The sponsor will usually receive some form of publicity as part of their agreement with the sportsman/woman.
• Commercialisation refers to the managing or exploitation of a system, business, or product for financial gain. Commercialisation in sport happens when a sport becomes a avenue for making money. This could involve broadcasting rights, sponsorship deals, or selling merchandise.
• Sportsmanship is the respect for the rules of the game, officials and the opponents.
• Gamesmanship is players bending the rules without braking them to gain an advantage in a game.
• Deviance is seriously breaking the written rules. Deviance in sport includes deliberate of dangerous fouls with intent to harm, deliberate violence, drug abuse and other forms of cheating.
• Participation in sport can increase by TV coverage if family members play the sport and social media
• Participation may be low in some sports due to gender stereotypes for example there are less women playing golf than men
• Social class is linked with participation as those from lower socioeconomic backgrounds have limited access to facilities, equipment and coaching
• Disability affects participation as people with disabilities face barriers such as lack of funding and poor facilities
• ways to increase the participation rate in disabled sports to increase the amount of access to sporting facilities, give disabled sporting events more media coverage, give more media coverage to disabled athletes to increase the number of role models, the number of sports that disabled people can participate in
• Age is another factor affecting participation rates as older adults tend to take up less physically demanding sports while younger children often prefer team games
• Elderly people may do less strenuous sports because they’re more physically limited
• Role models for a sport can inspire people to want to be more like them and encourage people to participate in the sport
• The golden triangle consists of sport media and sponsorship
• Sponsors are likely to give sports teams, money, equipment, clothing, and/ or facilities
• Types of media are television, radio newspaper/magazines, Internet, social media
• sponsors get free publicity and advertisement when they sponsored performers
• Alcohol and fast food advertisement give a false image of health and could encourage young people to drink and eat fast food as is

  washed by children
• Sponsors can influence the playing style or selection of a team play may have to be pushed advertisement breaks
• Poor behaviour can lead to sponsorships being taken away
• Advantage of increasing media coverage is the medial pay for the right to cover the sport competitions which provides investment for the sport to develop at lower level, more people will be aware of the sport so the number of people playing will increase, media coverage for players will create role models in the sport
• Disadvantages of increase in media coverage are more power over the sport and so could change the rules of the sport for their own gain, fewer people may go to sport competitions if they can watch the competitions for free via media(TV or online) so ticket sales will go down
• Players may turn to violence if they are frustrated with a result or referees decision if they are over emotional or competitive or if they respond to other place actions this could lead to retaliation
• As things may choose to use performance enhancing drugs to increase their chart and being successful in their sport, to increase their fame by improving their performance, to increase their wealth by becoming more successful sport, to level the playing field of their competitive are also taking performance enhancing drugs
• Negative health effects of using beta blockers are nausea, weakness, low blood pressure, severely alter blood-sugar levels, weight gain, extreme fatigue, can reduce endurance capabilities, cramp and heart failure
• A negative side effects of antibiotic steroids are high blood pressure, heart disease, behavioural change, oily skin, increased acne, infertility and increase risk of developing cancer (men: testicles shrink/infertility, women: facial hair)
• Negative effects of stimulants include high blood pressure, heart and liver problems, change in behaviour, confusion, paranoia, delirium and strokes. You can also become addicted.
• Stimulants can increase muscle mass, resisting fatigue, increase alertness/concentration, increase speed/power/endurance
• Antibiotic steroids increase muscle mass, increase strength, increase speed
• Beta blockers reduce the effect of adrenaline, Reduces blood pressure, can reduce anxiety, relaxes muscle function