intertextuality: a reference (in any form) to another media text
implosion/Bricolage: using samples to create a new product
simulacra: a copy of a copy of a copy, usually based on something that isnt real
hybrid genres: mixing of styles
hyper-reality (aka simulation): when the boundaries between reality and fiction are blurred
parody: a comedic take on an existing media text, person, thing
pastiche: a cover of an existing media text
postmodernists believe that nothing is unique anywhere. everything is a copy of something else, everything’s already been done
types of narrative in video games
linear- the player has some choice and options within each ‘chapter‘ or sequence, but these are arranged in a linear way, like a string of beads
branching- the player can choose different courses of action that will result in different outcomes
multi-stranded- many players interact in one ‘world‘ building a complex multi-stranded set of narratives
amusement park model- the player can choose some or all of various units/sub-plots to create a story
building blocks/sandbox- no traditional narrative structure
games industry
one of the success stories of the past 2-3 decades
gaming has provided itself to be popular and profitable
more adept as responding to modern media and often at centre of debates about certain games’ influence on audience attitudes and behaviours and images and content of some games are often criticised
gamers are active audiences
Hesmondhalgh
each cultural industries have their own dynamics
]industries internet and interconnect with each other in complex ways
inequalities in the availability of types of texts
not about finding the largest audience, about ensuring that the texts find the right audience and then finding the best ways of circulating texts to those audiences
ownerships and organisation of cultural industries is now much broader- largest cultural companies now operate across a range of cultural industries
digitalisation
post colonialism- suggests issue of race and the legacy of colonialism have a strong influence on the media and representations
orientalism- suggests the east and the orient are represented as provoking both fear and fascination within western culture
diaspora identity- the result of forced or voluntary migration. people belong to a culture that isnt the dominant culture of their country of residence
Edward Said- 1995
introduced the concept of orientalism
western culture is constructed against an assumed other and that is embedded European culture
the orient holds both fear and fascination
Alvarado- 1987
four types of representation of black people: the humorous, the exotic, the pitied, the dangerous